Franklin, TN — Tennessee State Soccer Association (TSSA) is proud to announce its partnership with GANI, a team providing hands-on operational support as their trusted project management partner. Together, the organizations have developed and implemented a custom project management system that supports TSSA’s internal staff and evolving needs across key programs—including tournaments, player development, club engagement, coaching education, Olympic Development Program (ODP), and state leagues.
“Our partnership with GANI has been a game-changer,” said Hans Hobson, Chief Executive Officer of TSSA. “They’ve helped us bring structure, clarity, and long-term strategy to our operations. This isn’t just a one-time fix—they helped us build a foundation for the future. I would strongly encourage other state associations and clubs to explore working with GANI. Their team truly understands the nuances of our space and brings a level of professionalism and care that’s hard to find.”
What began as a focused discovery effort quickly evolved into a collaborative engagement to reimagine how TSSA tracks and manages work across departments. GANI facilitated strategy sessions with TSSA’s 10-person staff to identify priorities, align goals, and select a project management platform tailored to their day-to-day operations—while also planning for future growth. The resulting system includes custom workflows, process mapping, and cross-team alignment, equipping TSSA to manage initiatives with greater accountability, transparency, and long-term impact.
“The system GANI built allows us to work smarter, track what matters, and stay aligned across departments,” said Hilary Pate, Chief Operating Officer of TSSA. “Even more importantly, it’s built with growth in mind. As we continue to expand our programs and reach across the state, we now have a structure in place that supports that growth.”
However, this partnership doesn’t stop at this project. With the growing needs for marketing, operations, program launches, and more in youth sports, GANI is now offering exclusive dynamic pricing models to the member clubs and associations of TSSA. Potential services include logo/branding, website creation, social media & email marketing, program launch, operational system build out, and more.
“We’re proud to partner with TSSA and to support the incredible clubs and associations that make up its growing network—as well as the expanding community of youth and adult players across the state,” said Greg Priode, Managing Partner at GANI. “Part of our mission is to empower organizations with the best tools and resources to positively impact those they serve in a measurable way.”
GANI is a nationwide team that brings expertise in planning and executing marketing, operations, and growth strategy to businesses across the country. From short-term project support to long-term partnerships, GANI helps organizations build clarity, capacity, and momentum so they can focus on what matters most: delivering on their mission and driving real results.
For more information about GANI, visit www.ganiconsulting.com.
Media Contacts
Kristen Mathis
Senior Consultant
kristen.mathis@ganiconsulting.com
952.540.7383
Tennessee State Soccer Association
Hans Hobson, CEO — hhobson@tnsoccer.org
Hilary Pate, COO — hpate@tnsoccer.org
About GANI
GANI is a people-first consulting firm dedicated to helping organizations drive measurable, lasting results. Specializing in marketing strategy, product strategy, revenue operations, and project management, GANI partners with businesses and nonprofits to design solutions that are tailored, actionable, and focused on sustainable growth. With a collaborative approach and a commitment to transparency, GANI empowers clients to align teams, optimize performance, and achieve their biggest goals. Learn more at www.ganiconsulting.com.