Our Services - Product Strategy
We drive market-leading growth with process-driven product management and innovation.
Our team builds effective product strategy for customer-centric solutions. We’ll help you compete in today’s market with an intentional product journey and strategies that deliver results.
Why GANI
Take the next step with a partnership dedicated to your success.
At GANI, we’ve cultivated a people-first environment that extends to our client relationships. As a client, you’ll have access to our team members’ extensive experience and knowledge—and you’ll also be treated with respect, fairness, and grace. We’ll embrace your objectives as our own, and we’ll embrace your team as our own too. As genuine partners, we’ll be there to work through the challenges as much as we’re there to celebrate the wins.
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Executive Leadership
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Performance Auditing
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Product Development
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Product Launch
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Product Marketing
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Team Management
Executive Leadership
Whether you are the CEO or the new Assistant Product Manager, having access to a proven Product leader can provide invaluable insights. Partnering with our team of leaders, each with 10+ years of experience, you can create a sustainable path of team member growth and measurable success.
Ways We Work Together
- Education for Leadership Team(s)
- Coach & Train Marketing Team members
- Outline Performance Measurement
- Support Cross-Functional Collaboration
- Review & Provide Feedback on Strategic Plans
Performance Auditing
Being able to step out of the day-to-day isn’t always easy. Complementing your product team with outside experts to analyze and provide insights can significantly improve your overall product roadmap and revenue mix. Our experts bring a fresh and objective perspective, allowing them to identify untapped opportunities, areas for growth, and potential cost savings.
Ways We Work Together
- Product Line Performance Analysis
- New Product Introduction Review
- Product vs. Market Analysis
- Budget vs Revenue Analysis
Product Development
Embracing the product development life cycle is a strategic approach that involves meticulously planning and executing each phase of a product’s journey, from ideation to launch and beyond. Taking in V.O.C., sales inputs, and market details a successful product is not a result of random efforts, but a carefully choreographed project where every step contributes to the overall success.
Ways We Work Together
- Idea Generation
- Concept Development and Testing
- Design & Development
- Improvement & Extension
Launch & Commercialization
Owning a product’s launch and commercialization represents a distinct and crucial function in your company’s growth. An experienced leader can use multiple data points during the PDLC to help you strategically invest in product lines and make timely exits, when necessary, ensuring maximum returns and sustained growth in the ever-evolving market landscape.
Ways We Work Together
- Launch Planning & Coordination
- Sales & Marketing Alignment
- Define & Monitor Product Growth KPIs
- Monitor Market Trends & Changes
- Manage Sunsetting Process
Product Marketing
Product Marketing is often an overlook stakeholder whose role is often pushed onto the development or marketing teams. The power of having a specific Product Marketing resource is they can work directly with the customer and prospects to fully comprehend the impact of their product(s) and have a deep understanding of the competitive landscape.
Ways We Work Together
- Competitive SWOT Analysis
- Market Validation for New Products
- Business Case Development New Products
- Client Advisory Board Management
- Product Training
Team Management
As your market landscape changes, having a proven leader with extensive product knowledge is what keeps most companies on a path of high growth and customer satisfaction. Engaging an interim product leader instead of adding product leadership to another role brings you someone with proven success applying processes that deliver strong revenue growth.
Ways We Work Together
- Cross-Department Leadership
- Executive Project Management
- Regularly planned remote or on-site meeting attendance
- Traveling for Client Facing Events or Meetings
- Management & Hiring of Internal Team
- Expense Budget Management
Learn more about what we offer.
Marketing Strategy
Build a metric-driven marketing team that will illuminate the path to a consistent ROI.
Marketing Agency
The GANI team empowers you with the perfect blend of creativity, efficiency, and effectiveness
Revenue Operations
Our process increases your ability to win now, while providing a clear vision for the future.
Our Methods
Strategic Projects
GANI will work with you on a single project or combination of projects for a flat fee. We use an initial planning meeting to understand your goals and desires to make sure that measurements for success are defined. Project kick-off requires your approval.
Partnership
The average new employee costs 2-3x their salary after benefits and taxes. Add to that the delays and cost of turnover, and it all adds up. Providing dedicated hours for meetings and projects, GANI helps eliminate these expenses and project delays for a monthly fee.
Shared Growth
Sufficient cash flow to invest in growth is the number one problem for businesses. GANI works with you to build the business case, define the goals, and execute. With low upfront investment, the shared-risk growth model means as you see new revenue, our teams share it.
Strategic Advisory
We create a custom approach tailored to each client’s unique situation and bring extensive business and sector experience with tested analytical techniques. As experienced advisors to the C-Suite, EY-Parthenon helps you answer: How can I seize growth opportunities and competitive advantage?
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