Our Services - Product Strategy
We drive market-leading growth with process-driven product management and innovation.
With more than 50 product launches in 15 countries worldwide, our team has configurable processes that deliver strong results in new revenue, profit, and market penetration.
Why GANI
Using the right tools, our team consistently delivers an average of $1M in new revenue after a successful product launch.
GANI drives growth through strategic, process-driven product management. We create customer-centric solutions through tailored PDLC systems that ensure the alignment of the whole company for your product journey. Our experts have helped create products in the SaaS, medical device, education, VR/AR, laboratory, and more.
Fractional Leadership
Whether you are the CEO or the new Assistant Product Manager, having access to a proven Product leader can provide invaluable insights. Partnering with our team of leaders, each with 10+ years of experience, you can create a sustainable path of team member growth and measurable success while saving 20-40% on full-time executive.
Ways We Work Together
- Represent Product Across Departments
- Executive Project Management
- Coach & Train Product Team members
- Define and Review Performance Metrics
- Develop and Manage Budgets
- Review & Provide Feedback on Strategic Plans
- Support Development of Strategic Plans
Performance Auditing
Being able to step out of the day-to-day isn’t always easy. Complementing your product team with outside experts to analyze and provide insights can significantly improve your overall product roadmap and revenue mix. Our experts bring a fresh and objective perspective, allowing them to identify untapped opportunities, areas for growth, and potential cost savings.
Ways We Work Together
- Product Line Performance Analysis
- New Product Introduction Review
- Product vs. Market Analysis
- Budget vs Revenue Analysis
Product Development
Embracing the product development life cycle is a strategic approach that involves meticulously planning and executing each phase of a product’s journey, from ideation to launch and beyond. Taking in V.O.C., sales inputs, and market details a successful product is not a result of random efforts, but a carefully choreographed project where every step contributes to the overall success.
Ways We Work Together
- Idea Generation
- Concept Development and Testing
- Design & Development
- Improvement & Extension
Launch & Commercialization
Owning a product’s launch and commercialization represents a distinct and crucial function in your company’s growth. An experienced leader can use multiple data points during the PDLC to help you strategically invest in product lines and make timely exits, when necessary, ensuring maximum returns and sustained growth in the ever-evolving market landscape.
Ways We Work Together
- Launch Planning & Coordination
- Sales & Marketing Alignment
- Define & Monitor Product Growth KPIs
- Monitor Market Trends & Changes
- Manage Sunsetting Process
Product Marketing
Product Marketing is often an overlook stakeholder whose role is often pushed onto the development or marketing teams. The power of having a specific Product Marketing resource is they can work directly with the customer and prospects to fully comprehend the impact of their product(s) and have a deep understanding of the competitive landscape.
Ways We Work Together
- Competitive SWOT Analysis
- Market Validation for New Products
- Business Case Development New Products
- Client Advisory Board Management
- Product Training
Not sure how to to build your next Product? Our Product team can help.
If Product isn’t your area of need, see how our Marketing or Sales Operations teams can support your growth.
Marketing
Build a metric-driven marketing plan and content that will illuminate the path to a consistent ROI.
Sales Operations
Our process increases your ability to win now, while providing a clear vision for the future.
Our Methods
Strategic Projects
You’ve got a project in mind, and we’ve got the expertise to bring it to life for a flat fee. Using clearly defined goals and project tools that have delivered hundreds of projects on time and on budget, we are committed to helping you achieve your goals.
Partnership
The cost of turnover impacts performance in Marketing, Revenue, and Product. Our team of leaders with more than 15 years of experience will create, implement, and refine tailored strategies to match the growth you have for a monthly fee.
Shared Growth
Your success is our success, we mean it. Our shared growth model was built to keep your upfront costs down. We will align on key metrics for success, and then we’ll all share the risk and the rewards with you as we hit to those marks.
Strategic Advisor
We understand the importance of fresh eyes. Sometimes, that is all that is needed for new ideas, reviewing KPIs, or providing insight on areas for growth. We tailor each relationship to provide the value you need, no matter the size of your business.
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