Our Services - Marketing Strategy
We build custom, data-driven marketing plans that lead to consistent ROI.
We’ll create a tailored strategy for your brand and give you the tools to implement marketing efforts that lead to measurable results.
Why GANI
Take the next step with a partnership dedicated to your success.
At GANI, we’ve cultivated a people-first environment that extends to our client relationships. As a client, you’ll have access to our team members’ extensive experience and knowledge—and you’ll also be treated with respect, fairness, and grace. We’ll embrace your objectives as our own, and we’ll embrace your team as our own too. As genuine partners, we’ll be there to work through the challenges as much as we’re there to celebrate the wins.
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Branding
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Campaign Design
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Executive Leadership
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Lead Generation
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Messaging & Positioning
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Performance Auditing
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Team Management
Branding Management
We’ll help you develop a crystal-clear brand identity that represents your purpose and resonates with your audience.
What We'll Do
- Develop Clear Brand Guidelines
- Build A Visual Identity
- Define Brand Voice and Tone
- Outline the Current Customer Experience
Campaign Design
Our experienced team will guide you in building a comprehensive cross-channel marketing plan. Together, we’ll define the KPIs that’ll measure your success and outline the steps to get there.
What We'll Do
- Identify Key Personas for Segmentation
- Map The Ideal Customer Journey
- Define A ROI-Driven Marketing Budget
- Outline Channels for Promotion
- Designate A/B Testing Approach
- Define KPIs To Measure Success
Fractional Leadership
Our proven marketing leaders will get to know you and your business to offer new perspectives based on their 15+ years as marketing executives. They will be as involved as you’d like, from advising your executive team to stepping in as interim marketing leadership, to help you efficiently build and lead a marketing team that can deliver a clear ROI as your company grows.
What We'll Do
- Represent Marketing Across Departments
- Executive Project Management
- Coach & Train Marketing Team Members
- Define and Review Performance Metrics
- Develop and Manage Budgets
- Support Development of Strategic Plans
Lead Generation
Our team will work with you to build a tailored lead generation strategy with measurable results. We’ll amplify your marketing efforts with a targeted strategy, automated tools, and regular monitoring of KPIs that impact your bottom line.
What We'll Do
- Identify Your Ideal Customers
- Outline Buying Process
- Develop Lead Scoring System
- Build Lead Nurture Programs
- Set Up Marketing Automation Tools
- Define KPIs To Measure Success
Messaging & Positioning
Once we’ve established your brand identity, we’ll refine the messaging your customers encounter throughout the buying process. We’ll align your marketing, sales, and customer experience to create a cohesive journey that naturally establishes trust with your customers.
What We'll Do
- Define Brand Features & Benefits
- Understand Target Market Verticals
- Outline Key Challenges for Personas
- Differentiate From Key Competitors
- Develop Tools & Messaging Packages
- Perform Messaging Reviews & Analysis
Performance Auditing
You can’t always step out of the day-to-day, so we’ll bring in our team to analyze the results of your marketing strategy with a fresh and objective view. We’ll look for measurable ways to improve your bottom line and identify untapped opportunities while saving costs where you can.
What We'll Do
- Analyze Brand Performance
- Benchmark Lead Generation
- Analyze Lead vs. Pipeline
- Compare Cross-Channel Performance
- Analyze Budget vs Revenue
Team Management
The marketing landscape changes quickly, and our leaders have experience navigating those changes with grace in periods of high growth. We offer interim marketing leadership to help you efficiently build and lead a marketing team that can deliver a clear ROI as your company grows.
What We'll Do
- Represent Marketing Across Departments
- Executive Project Management
- Attend Regular Remote or On-Site Meetings
- Travel for Client-Facing Events or Meetings
- Hire and Manage Internal Team Members
- Manage Expense Budgets
Want more help with creation and execution? Meet our Marketing Agency team.
Maybe Marketing isn’t where your team needs a partner. See if our Product or Revenue Ops teams can support your growth plans.
Product Strategy
Put our product expertise to work for you.
Revenue Operations
Our process increases your ability to win now, while providing a clear vision for the future.
Our Methods
Strategic Projects
You’ve got a project in mind, and we’ve got the expertise to bring it to life. In a targeted partnership, we’ll develop and execute one or more projects for a flat fee. Our team will work with you to define your goals and milestones for success. Then we will use our proven project tools and process that provides you with clarity and transparency until your goals are achieved.
Partnership
Our goal is to pair you with one of our experts who has 10+ years of experience to help your organization eliminate the costly expense of high turnover in Marketing and Product. Our people-first team will build a relationship with you and your team as we create, implement, and refine a tailored strategy to build a department that grows with you for a monthly fee.
Shared Growth
Sufficient cash flow to invest in growth is the number one problem for business. So when we say that your success is our success, we mean it. Our shared growth model was built to keep your upfront costs down. Our team will work with you to build a business case and define your goals, and then we’ll all share the risks and the rewards as we execute the strategy.
Strategic Advisory
We understand the importance of fresh eyes. Our team of senior leaders is available to be a sounding board for new ideas, review KPIs, or help provide insight on areas for growth. Each need is unique, and since we are focused on your measurable success we tailor-build each relationship to provide the value your team desires no matter the size of your business.
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