Our Services - Marketing
We deliver impactful marketing on time & on budget.
Our team of content creators and experienced marketing leaders all have 10+ years of experience in their respective fields. Our plans typically produce an ROI of 3-4x in the first year when combined with a comprehensive plan.
Why GANI
Work with a team proven to create an average of $2.4M in new revenue pipeline from marketing leads.
Whether in B2B or B2C markets, using industry metrics is key to defining success. GANI’s team consistently builds cross-channel plans and content to support it, which regularly beat industry standards in pipeline creation:>36% pipeline from marketing leads in the B2B market and new customer acquisition, >14% conversation rate in the B2C market.
Strategy & Planning
Effective marketing strategy planning is essential for aligning your goals with the right tactics and channels. A well-thought-out plan maximizes your budget to ensure that every effort is purpose-driven, maximizing impact, optimizing ROI, and driving sustained growth for your brand and your companies revenue.
What We'll Do
- Search & Social Ads
- Multi-Channel Campaigns
- Press & Media Outreach
- In-Bound Lead Generation
- Brand Growth
- Manage A/B Testing
- Customer Retention
- Outbound Lead Generation
- Messaging & Positioning
Design
Consistent design is vital in marketing, as it reinforces your brand identity by staying true to established branding and style guidelines. Our focus is on creating content with a cohesive look and feel that not only attracts attention but also builds trust and recognition with your audience, ensuring your message resonates.
What We'll Deliver
- Social Media
- Sales Materials
- Website
- Landing Page(s)
- Client Presentations
- Branding Guidelines
- Infographics
- Search & Social Ads
- eBooks
Writing
Crafting the right copy is crucial in marketing, as it aligns the voice and tone with your brand while effectively engaging your audience. Our team uses our proven process to understand your audience, define the desired action, and ensure that every piece of content drives meaningful results and strengthens your brand’s connection with your customers.
What We'll Do
- Social Media
- Blog
- Case Study
- Website Copy
- Press Release
- Email & Newsletters
- Search & Social Ads
- White Papers
- eBooks
Execution
Sometimes it is just needing to add support to execution across different marketing channels, and regularly pull robust analytics to achieve your goals. Our team is ready to step in and start scheduling, launching, and tracking strategy, helping you make informed decisions that drive impactful results.
What We'll Do
- Social Media
- Community Engagement
- Website
- Email Toolkits
- Analytics & Reporting
- Search Engine Optimization
- Search & Social Ads
- Tradeshows
Fractional Leadership
Our proven marketing leaders will get to know you and your business to offer new perspectives based on their 15+ years as marketing executives. They will be as involved as you’d like, from advising your executive team to stepping in as interim marketing leadership, to help you efficiently build and lead a marketing team that can deliver a clear ROI as your company grows.
What We'll Do
- Represent Marketing Across Departments
- Executive Project Management
- Coach & Train Marketing Team Members
- Define and Review Performance Metrics
- Develop and Manage Budgets
- Support Development of Strategic Plans
Performance Auditing
You can’t always step out of the day-to-day, so we’ll bring in our team to analyze the results of your marketing strategy with a fresh and objective view. We’ll look for measurable ways to improve your bottom line and identify untapped opportunities while saving costs where you can.
What We'll Do
- Analyze Brand Performance
- Benchmark Lead Generation
- Analyze Lead vs. Pipeline
- Compare Cross-Channel Performance
- Analyze Budget vs Revenue
Not sure where to start with your Marketing Plan? Our Marketing team can help.
If Marketing isn’t your area of need, see how our Product Strategy or Sales Operations teams can support your growth.
Product Strategy
Put our product expertise to work for you.
Sales Operations
Our process increases your ability to win now, while providing a clear vision for the future.
Our Methods
Strategic Projects
You’ve got a project in mind, and we’ve got the expertise to bring it to life for a flat fee. Using clearly defined goals and project tools that have delivered hundreds of projects on time and on budget, we are committed to helping you achieve your goals.
Partnership
The cost of turnover impacts performance in Marketing, Revenue, and Product. Our team of leaders with more than 15 years of experience will create, implement, and refine tailored strategies to match the growth you have for a monthly fee.
Shared Growth
Your success is our success, we mean it. Our shared growth model was built to keep your upfront costs down. We will align on key metrics for success, and then we’ll all share the risk and the rewards with you as we hit to those marks.
Strategic Advisor
We understand the importance of fresh eyes. Sometimes, that is all that is needed for new ideas, reviewing KPIs, or providing insight on areas for growth. We tailor each relationship to provide the value you need, no matter the size of your business.
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