Get to Know GANI

We're building a new form of partnership that puts people first.

At GANI, we‘ve proven that we can achieve lasting results for our clients while prioritizing our people. We work collectively to create a supportive environment that leads to sustainable growth for everyone, including our clients 

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The GANI Story

Once upon a time, there was an idea...

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GANI's Origin

GANI began as the solution to a problem that our leaders saw in the market. Growing companies were struggling to leverage their product and marketing functions to create measurable ROI, and we knew a team of experts who did exactly that.

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Our Goal

At our core, we’re a people-first organization. We create space for our team members to grow and flourish in ways that benefit them at work and beyond. In turn, we have a well-rounded and motivated team that has the capacity to show up fully for our clients.  

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A Unique Approach

Because we value our people, we want their work to be impactful. We prioritize a data-driven approach to success that includes making sure everything we do has a clear ROI. That way, our clients can accelerate their growth and take care of their own team in kind. 

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The Journey

GANI’s success isn’t measured in revenue alone. We care about how we’re winning the day, both with our team and with our clients. We’re growing as people while we’re growing our clients’ revenue, and that’s a lifelong journey. 

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Business in America
50 %
Current Client Mix
50 %

Our Commitment

We’re committed to uplifting all businesses, especially those led or owned by women and minorities. This includes more than half of all businesses in America, and we’re dedicated to ensuring that our client books represent that diversity.  

 

Currently, 64.8% of our clients are women- or minority-led businesses. We share our current client mix publicly to demonstrate our belief that we’re stronger together. 

GANI Core Values

Be Proactive

We’ll move forward with creative problem solving for ourselves, our team and our clients. IF issues arise for a project or a relationship, we’ll engage our leaders for support and guidance through the issue. When possible, we’ll bring a suggested path forward to our leader for a fair resolution.

Be Honest, Open & Intentional

We’ll make fair decisions and share the truth so that we’re above reproach, both as individuals and as a team. This means we’ll be honest about challenges with project details, timelines or people. We’ll stay focused on discussing facts and how we feel, not projecting what we think the other person meant or assuming what they wanted to achieve. We’ll coach and be coachable in return, knowing it’s essential to help others grow professionally and personally. We recognize that building relationships takes time, trust and honesty and we’re willing to put in the work to develop those relationships within the GANI family.

Lift Others Up

We each bring different experiences and backgrounds to the table, and we’ll use them to support each other. We’re committed to growing and learning in our personal and professional lives. We’ll do our best to act with emotional intelligence in all of our relationships, both at work and otherwise.

Take Care of Mind, Body, Spirit

We know that complete self-care is necessary for a joyful life, and also for a productive team member. We’ll care for each other as we’d like to be cared for. This means we’ll respect boundaries for time off, differences in working styles, and other ways that our team members need to care for themselves.

Progress Over Perfection

We’re willing to try and fail at new things in the name of progress. We’re working to improve, not to be perfect, and we’ll take calculated risks that reflect that value as we move forward. We’ll try new ideas, even if it opens us up to failure, so that we can discover what’s next for ourselves and our clients.
Our Methods

Strategic Projects

You’ve got a project in mind, and we’ve got the expertise to bring it to life. In a targeted partnership, we’ll develop and execute one or more projects for a flat fee. Our team will work with you to define your goals and milestones for success.  Then we will use our proven project tools and process that provides you with clarity and transparency until your goals are achieved.

Partnership

Our goal is to pair you with one of our experts who has 10+ years of experience to help your organization eliminate the costly expense of high turnover in Marketing and Product. Our people-first team will build a relationship with you and your team as we create, implement, and refine a tailored strategy to build a department that grows with you for a monthly fee.   

Shared Growth

Sufficient cash flow to invest in growth is the number one problem for business.  So when we say that your success is our success, we mean it. Our shared growth model was built to keep your upfront costs down. Our team will work with you to build a business case and define your goals, and then we’ll all share the risks and the rewards as we execute the strategy.

Strategic Advisory

We understand the importance of fresh eyesOur team of senior leaders is available to be a sounding board for new ideas, review KPIs, or help provide insight on areas for growthEach need is unique, and since we are focused on your measurable success we tailor-build each relationship to provide the value your team desires no matter the size of your business.   

Results

Your success is our success. We’ll let the results speak for themselves.

Projects Completed
250
Revenue Generated
1.5 M+
Managed Launches
1

GANI isn’t your typical marketing consultancy. We’re a team of real people, and we’ll treat your team like real people too. Let’s explore what we can accomplish together. 

The Team

We’re a group of creators, dreamers and doers.

At GANI, we don’t just consult – we turn our clients’ vision into reality. We’re dedicated to building success stories that inspire both our clients and ourselves.  

When you join the GANI team, you become part of a dynamic community fueled by innovation, collaboration, and shared respect. Here, your skills find purpose and your career gains momentum while you’re encouraged to grow as a person. We focus on our team members first, and it rewards all of us. 

Managing Partner
Managing Partner
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Careers at GANI

Our Benefits

One of our core values is taking care of mind, body and spirit. We know that this is only achievable if each of our team members has access to the right atmosphere and resources. Whether part-time or full-time, each team member has access to each of these key benefits.  

Join the Team

See if one of these positions is the right place for you to join our team to inspire others and grow your career.

 

From The Team

GANI is truly unlike other workplace because every person here is valued beyond their contributions as an employee. I have never felt so valued or heard before in another workplace due to the respect everyone here has for one another.”

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Let's build something together.

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Greg Priode

Managing Partner

I am a passionate guy who loves to solve problems and create unique solutions using data to develop and execute product and marketing strategies, that can bring measurable results for GANI and our clients.  Building GANI with J.R. was never even in my dreams, yet now I can’t image doing anything else with anyone else. 

When I am not working, I am spending time with my family or am outdoors, when I need to recharging a quiet hike or camping trip is exactly what I need.

J.R. Garrett

Managing Partner

I am a discerning guy who enjoys helping others build their businesses and solve big problems. Building GANI with Greg has been a dream come true as we have always been aligned on how to value people and bring value to people.

In my free time you can usually find me spending time with my family, exercising, and when is it time to unwind I head to the ocean.  

Elite Multimedia Tourmageddon Podcast Graphics

GANI designed striking graphics for Elite Multimedia’s Tourmageddon Podcast, enhancing its visual identity across digital platforms. The graphics captured the energy of the live event industry, aligning with the podcast’s theme and audience.

ANCC Transition to Practice Symposium Video

GANI created a compelling general session video for ThriveAP, presented at the 2024 ANCC Transition to Practice Symposium. The video introduced ThriveAP’s mission and services to a wide audience of healthcare professionals, setting the stage for future engagements.

ThriveAP Self-Enrollment Campaign

GANI built a dedicated subdomain site for ThriveAP, targeting nurse practitioners and physician assistants to enhance the self-enrollment process. The campaign combined a streamlined website experience with strategic email and social media efforts, making it easier for healthcare professionals to enroll.

ThriveAP Content Strategy

GANI crafted a cohesive content strategy for ThriveAP, delivering educational blogs, engaging social media posts, and timely press releases. The blogs drove traffic and strengthened ThriveAP’s thought leadership, while social media campaigns boosted engagement and press releases ensured timely stakeholder communication.

Elite Multimedia Summer Tradeshow Campaign

Elite Multimedia sought to maximize their impact at summer tradeshows through a coordinated marketing campaign. GANI developed a robust campaign that included targeted emails, a dedicated landing page, blog posts, and digital ads to drive booth traffic and brand visibility.

SourceMark BCG Medical Launch Campaign

SourceMark needed a comprehensive campaign to successfully launch their new partnership with BCG Medical. GANI crafted a multi-channel strategy, including targeted ads, press releases, email campaigns, and a webinar to educate and engage the healthcare community.

You Need Therapy Podcast Website Management

The You Need Therapy Podcast required ongoing website maintenance and updates to ensure consistent performance and user engagement. GANI provided regular content updates, technical support, and design tweaks to keep the site current and user-friendly.

Three Cords Therapy Website Redesign

Three Cords Therapy needed a website redesign to better represent their practice and improve client interactions. GANI transformed the site with a fresh design, improved content organization, and enhanced mobile responsiveness.

Zear Health Website Development

As a new brand, Zear Health required a fully developed website to establish their online presence and connect with their audience. GANI created a user-friendly, visually appealing website that showcases Zear Health’s offerings and educates visitors on holistic pain management.

SourceMark Website Redesign

SourceMark needed a website redesign to better reflect their growing portfolio and improve user experience. GANI revamped the site with a modern design, streamlined navigation, and enhanced functionality, ensuring it aligns with SourceMark’s brand and business objectives.

MBE Targeted Marketing Program

The client required a creative and targeted marketing program to reach Minority Business Enterprises (MBEs) effectively. GANI designed a comprehensive package, including a custom outbound box, emails, and print materials with an ROI calculator, all tailored to resonate with the MBE audience.

SourceMark Animated Video

SourceMark needed a dynamic way to illustrate their extensive reach and successful GPO/IDN relationships as a Minority Business Enterprise (MBE). GANI created an engaging animation that highlights SourceMark’s GPO affiliations, the impact of their diversity, and key supply chain statistics.

ThriveAP Sales Resource Development

ThriveAP sought tailored sales materials to better engage healthcare professionals and organizations. GANI developed a suite of sales resources focused on the specific needs of their target audience.

Elite Multimedia Sales Collateral

Elite Multimedia needed high-quality sales slicks to support their outreach efforts and effectively communicate their AV solutions. GANI produced polished, visually engaging sales slicks that clearly articulate the value proposition and key benefits of Elite Multimedia’s services.

PixelFLEX Sales Kit Development

PixelFLEX required a comprehensive sales package to better showcase their innovative LED display solutions. GANI created a compelling sales kit, including product brochures, case studies, and a tailored presentation deck, all designed to highlight the unique benefits of PixelFLEX’s offerings.

SourceMark Sales Enablement Tools

SourceMark needed versatile sales materials that could be easily tailored to different clients and products. GANI developed a suite of customizable sales templates, including brochures, one-pagers, and presentations that aligned with their brand guidelines.

BekenBio Investor Relations Strategy

BekenBio needed a compelling investor package to secure funding for their innovative biotech solutions. GANI crafted a comprehensive investor relations strategy, including a detailed investor deck, executive summary, and supporting materials that effectively communicated BekenBio’s value proposition.

PixelFLEX Tradeshow Integrated Campaign

To maximize their presence at InfoComm, the client needed a comprehensive pre- and post-show communication strategy. GANI delivered an integrated campaign with targeted emails, eye-catching ads, and engaging social media content.

MMB Email Marketing Strategy

MMB needed an outbound email program to increase customer engagement and drive conversions. GANI created a strategic email marketing plan, including compelling copy, targeted segmentation, and optimized delivery schedules.

Zear Health Content Development

Zear Health required a suite of written content to effectively communicate their unique approach to holistic pain management. GANI developed clear and impactful messaging, an informative whitepaper, and versatile social media templates that align with their brand identity.

NGL Maritime Brand Revamp

Next Generation Logistics required a brand revamp to more accurately reflect their global shipping and logistics services. GANI crafted a strategic branding package featuring a new logo, updated brand messaging, and a modernized visual identity that communicates reliability and efficiency.

Elite Multimedia Brand Overhaul

Elite Multimedia needed a brand overhaul to better align with their cutting-edge audio-visual solutions. GANI created a dynamic branding package that included a modernized logo, refreshed visual identity, and clear messaging that showcases their expertise in delivering immersive experiences.

Zear Health Brand Creation

Zear Health, entering the market with a focus on holistic pain management, needed a distinctive brand identity from the ground up. GANI developed a complete branding package, including a unique visual identity, messaging framework, and positioning that emphasizes their integrative approach to pain management and cannabis solutions.

SourceMark Rebranding

SourceMark needed a brand refresh to align with their expanding healthcare solutions portfolio. GANI delivered a comprehensive rebranding strategy, including updated brand guidelines and messaging that reflects their commitment to innovation and quality.

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