This client approached the GANI team during budget season with a need to reexamine their overall budget and spending on trade shows. In addition to a full marketing budget audit, our team created a tailored strategy for this client that focused their marketing efforts on measurable lead generation for more revenue and ROI.
This client’s marketing budget lacked a cohesive strategy, with a range of marketing efforts that weren’tdriving enough revenue to justify the spend. The client brought in the GANI team to analyze their budget, strategically reallocate funds, and build a process for delivering ROI-driven marketing efforts while making cuts where possible.
Our Process
Our team began a detailed budget review and quickly identified that trade shows made up 50% of the marketing spend with minimal discernible ROI. The GANI team also identified the opportunity to reallocate most of the money spent on printed materials, swag, and travel for those trade shows to fund more organic content creation, targeted ads, and a new website that better represented the client’s brand.
The Targets
This client had a sizeable marketing budget, yet they had no way to measure whether their marketing efforts were moving the needle. The GANI team came in to provide the following items:
Find at least a 10% savings
Develop a Marketing Plan that would double lead generation
Implement process that would allow marketing pipeline reporting & ROI measurement
Our Results
Overall, the GANI team’s budget overhaul reduced marketing spend by 15% and reallocated 20% of the remaining budget to lead-generation activities.
In the first 9 months, our team’s revamped ROI-driven marketing strategy generated 325 leads, outperforming their previous strategy by about 4x. Those leads created 50 opportunities and $1.7M in pipeline, with 3 deals and $215,000 closed in that same 9 months. This high-performing strategy gave the client a positive ROI on marketing for the first time in its 21 years.
GANI designed striking graphics for Elite Multimedia’s Tourmageddon Podcast, enhancing its visual identity across digital platforms. The graphics captured the energy of the live event industry, aligning with the podcast’s theme and audience.
ANCC Transition to Practice Symposium Video
GANI created a compelling general session video for ThriveAP, presented at the 2024 ANCC Transition to Practice Symposium. The video introduced ThriveAP’s mission and services to a wide audience of healthcare professionals, setting the stage for future engagements.
ThriveAP Self-Enrollment Campaign
GANI built a dedicated subdomain site for ThriveAP, targeting nurse practitioners and physician assistants to enhance the self-enrollment process. The campaign combined a streamlined website experience with strategic email and social media efforts, making it easier for healthcare professionals to enroll.
ThriveAP Content Strategy
GANI crafted a cohesive content strategy for ThriveAP, delivering educational blogs, engaging social media posts, and timely press releases. The blogs drove traffic and strengthened ThriveAP’s thought leadership, while social media campaigns boosted engagement and press releases ensured timely stakeholder communication.
Elite Multimedia Summer Tradeshow Campaign
Elite Multimedia sought to maximize their impact at summer tradeshows through a coordinated marketing campaign. GANI developed a robust campaign that included targeted emails, a dedicated landing page, blog posts, and digital ads to drive booth traffic and brand visibility.
SourceMark BCG Medical Launch Campaign
SourceMark needed a comprehensive campaign to successfully launch their new partnership with BCG Medical. GANI crafted a multi-channel strategy, including targeted ads, press releases, email campaigns, and a webinar to educate and engage the healthcare community.
You Need Therapy Podcast Website Management
The You Need Therapy Podcast required ongoing website maintenance and updates to ensure consistent performance and user engagement. GANI provided regular content updates, technical support, and design tweaks to keep the site current and user-friendly.
Three Cords Therapy Website Redesign
Three Cords Therapy needed a website redesign to better represent their practice and improve client interactions. GANI transformed the site with a fresh design, improved content organization, and enhanced mobile responsiveness.
Zear Health Website Development
As a new brand, Zear Health required a fully developed website to establish their online presence and connect with their audience. GANI created a user-friendly, visually appealing website that showcases Zear Health’s offerings and educates visitors on holistic pain management.
SourceMark Website Redesign
SourceMark needed a website redesign to better reflect their growing portfolio and improve user experience. GANI revamped the site with a modern design, streamlined navigation, and enhanced functionality, ensuring it aligns with SourceMark’s brand and business objectives.
The client required a creative and targeted marketing program to reach Minority Business Enterprises (MBEs) effectively. GANI designed a comprehensive package, including a custom outbound box, emails, and print materials with an ROI calculator, all tailored to resonate with the MBE audience.
SourceMark Animated Video
SourceMark needed a dynamic way to illustrate their extensive reach and successful GPO/IDN relationships as a Minority Business Enterprise (MBE). GANI created an engaging animation that highlights SourceMark’s GPO affiliations, the impact of their diversity, and key supply chain statistics.
ThriveAP sought tailored sales materials to better engage healthcare professionals and organizations. GANI developed a suite of sales resources focused on the specific needs of their target audience.
Elite Multimedia Sales Collateral
Elite Multimedia needed high-quality sales slicks to support their outreach efforts and effectively communicate their AV solutions. GANI produced polished, visually engaging sales slicks that clearly articulate the value proposition and key benefits of Elite Multimedia’s services.
PixelFLEX Sales Kit Development
PixelFLEX required a comprehensive sales package to better showcase their innovative LED display solutions. GANI created a compelling sales kit, including product brochures, case studies, and a tailored presentation deck, all designed to highlight the unique benefits of PixelFLEX’s offerings.
SourceMark Sales Enablement Tools
SourceMark needed versatile sales materials that could be easily tailored to different clients and products. GANI developed a suite of customizable sales templates, including brochures, one-pagers, and presentations that aligned with their brand guidelines.
BekenBio needed a compelling investor package to secure funding for their innovative biotech solutions. GANI crafted a comprehensive investor relations strategy, including a detailed investor deck, executive summary, and supporting materials that effectively communicated BekenBio’s value proposition.
PixelFLEX Tradeshow Integrated Campaign
To maximize their presence at InfoComm, the client needed a comprehensive pre- and post-show communication strategy. GANI delivered an integrated campaign with targeted emails, eye-catching ads, and engaging social media content.
MMB Email Marketing Strategy
MMB needed an outbound email program to increase customer engagement and drive conversions. GANI created a strategic email marketing plan, including compelling copy, targeted segmentation, and optimized delivery schedules.
Zear Health Content Development
Zear Health required a suite of written content to effectively communicate their unique approach to holistic pain management. GANI developed clear and impactful messaging, an informative whitepaper, and versatile social media templates that align with their brand identity.
NGL Maritime Brand Revamp
Next Generation Logistics required a brand revamp to more accurately reflect their global shipping and logistics services. GANI crafted a strategic branding package featuring a new logo, updated brand messaging, and a modernized visual identity that communicates reliability and efficiency.
Elite Multimedia Brand Overhaul
Elite Multimedia needed a brand overhaul to better align with their cutting-edge audio-visual solutions. GANI created a dynamic branding package that included a modernized logo, refreshed visual identity, and clear messaging that showcases their expertise in delivering immersive experiences.
Zear Health Brand Creation
Zear Health, entering the market with a focus on holistic pain management, needed a distinctive brand identity from the ground up. GANI developed a complete branding package, including a unique visual identity, messaging framework, and positioning that emphasizes their integrative approach to pain management and cannabis solutions.
SourceMark Rebranding
SourceMark needed a brand refresh to align with their expanding healthcare solutions portfolio. GANI delivered a comprehensive rebranding strategy, including updated brand guidelines and messaging that reflects their commitment to innovation and quality.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
I am a discerning guy who enjoys helping others build their businesses and solve big problems. Building GANI with Greg has been a dream come true as we have always been aligned on how to value people and bring value to people.
In my free time you can usually find me spending time with my family, exercising, and when is it time to unwind I head to the ocean.
I am a passionate guy who loves to solve problems and create unique solutions using data to develop and execute product and marketing strategies, that can bring measurable results for GANI and our clients. Building GANI with J.R. was never even in my dreams, yet now I can’t image doing anything else with anyone else.
When I am not working, I am spending time with my family or am outdoors, when I need to recharging a quiet hike or camping trip is exactly what I need.
